Copywriting
Humanproof: Safety Climate Assessment
Humanproof develops systems so that the people using them can work as efficiently as possible with the smallest number of errors and injuries. It's a human factors firm, focused on human performance and the circumstances in which people work.
Humanproof has been working with the researchers who literally wrote the book (technically, the research papers) on safety climate. Safety climate is the sense that employees get about whether their leaders prioritize safety. Before launching their safety-climate assessment service, Humanproof needed copy for a new website landing page and printed one-pager.
