Northern Virginia Realtors® (NVAR)
Google Analytics, Taxonomy, Content and SEO Strategy, Navigation, Wireframes
NVAR's members, among them Realtors® and service providers, used to just log into the website, register for an event, and get out. The revamped site focuses on community alongside continuing education. In 2017, this redesign received a Communicator Award of Excellence and W3 Award Silver Winner honor.
I studied NVAR's Google Analytics, audited their content, drafted SEO strategy, and revised their taxonomy and navigation to create a three-portal experience. The multi-portal navigation directs users to related-but-different content across NVAR's three major audiences: Realtors®, consumers, and real estate service providers such as home stagers, mortgage lenders, and title companies. My wireframes provided NVAR with lots of template options across all content types and eliminated 40% of the screens and steps needed to log into the popular Legal Hotline section.
